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What Is Hotel Distribution and How Does It Work?
As the hospitality industry emerges to accommodate new trends in consumer demand and travel agent preferences, the distribution channel remains the key component of any hotelier's revenue and marketing plan.
Hotel distribution refers to the complicated web of internet-based channels where the guests book hotel rooms. Guests go through a variety of booking channels depending on their intent, loyalty status, and travel mode. These channels include online travel agencies, travel management companies, tour operators, corporate self-booking agents, travel agents, hotel websites, etc.
Today, guests use both offline and online booking portals, which means that hoteliers are constantly faced with one major challenge: maximizing their hotel distribution strategy to get in front of the right customers at the right time.
A hotel distribution strategy is a plan of action for selling rooms profitably through a range of sources. A mix of direct channels, such as hotel websites, and indirect channels such as online travel agents (OTAs), Global Distribution Systems (GDS), and wholesalers are commonly used.
The goal is to maximize consumer visibility to drive occupancy, target the right segment of travelers to ensure positive reviews, and maximize gross operating profit per available room (GOPPAR) to ensure profitability.
An efficient and reliable Online Hotel Distribution Services Software helps you sell more rooms through online hotel distribution channels, including OTAs, GDSs, and your brand website.
Whether it's updating rates and inventory with multiple online travel agencies (OTAs), working with leading global distribution systems (GDSs), selling more rooms through your hotel website, TripFro will help you with a hotel online distribution channel management strategy.
TripFro's Hotel Distribution Services Software connects you to the largest distribution ecosystem in the industry. Whether you’re a hotel requiring property-level channel management or chain-level CRS connectivity, we have a solution to meet your specific needs. We connect your hotel distribution strategy to revenue with state-of-the-art technology and distribution experts from across the industry.
We're working closely with you to leverage our decade of experience to identify and connect you with the right demand. Our hotel distribution software helps to strengthen your existing business or explore new market opportunities – both geographical and demographic.
By choosing TripFro as your distribution partner and adopting the Hotel Distribution Services Software, we'll remove guesswork and technology considerations and let you focus on your strategy. We have broken the barrier between property level and central chain distribution once and for all. Whether you're an independent hotel or a global chain, we'll connect you with any traveler anywhere.
TripFro strives to provide a seamless travel experience to guests through an end-to-end technology platform that enables our hotel customers to service the traveler all access their journey.
What are the impacts of distribution channels on the hotel industry?
In today’s highly competitive market, having the best hotel deals out there won't do you any good if your customer segment's market can't find it. That's why hotel operators are partnering with multiple distribution channels, such as the Online Travel Agency (OTA) and Retail Travel Agents, to bring hotel inventory to global travel clients.
Today, Hoteliers search for the best approach to simplify hotel inventory distribution, increase hotel bookings and get more revenues. This way, Hotel Distribution Services Software is the best solution for hoteliers.
TripFro, our hotel distribution channel management software product, helps you manage your online distribution at a single location. With over 1500+ channels, we connect you with travelers all across the world that helps achieve global distribution for hotel inventory.
Maximize your visibility on global and local OTAs to ensure you attract travelers no matter where they’re shopping. Our intuitive interface helps you manage availability, rates, and inventory without logging into any extranet.
With our deep knowledge of the Travel & Hospitality industry and technology expertise, we have developed the most comprehensive solutions for our clients, that have increased direct sales, simplified channel management, increased the flow of registered tourist arrivals and revenues, maintained superior service quality, and improved customer service with significant cost savings.
Boost your business using TripFro's dedicated hospitality software development solutions to deliver an unparalleled experience to your customers. Our hotel distribution software helps hotels to streamline their business processes, resulting in increased revenues, cost savings, and improved guest experience.
With our deep knowledge of the Travel & Hospitality industry and technology expertise, we have developed the most comprehensive solutions for our clients, which have increased direct sales, simplified channel management, increased the flow of registered tourist arrivals and revenues, maintained superior service quality, and improved customer service with significant cost savings.
Integrate TripFro’s Hotel Distribution Services Software into your business models and boost your revenue streams and brand visibility in the travel market worldwide.
The best Hotel Online Distribution Channel Management offers the following features:
Ability to connect with as many channels –
Distributing rates and inventory to multiple channels may lead to higher sales; therefore, your channel manager must be able to distribute the inventory of your hotel to the maximum number of channels that are most prominent in the market.
Fast and up-to-date room inventory administration –
Your future channel manager should support a pooled inventory across channels, which will not only reduce your risk of keeping your allocation up-to-date but will also increase the productivity of your hotel from all channels by ensuring parity rates and availability.
Easy linking of multiple room rates of channels to a single product for faster updates –
Tapping multiple channels is important, but managing multiple room/rate combinations is also important. The real challenge of a channel manager is whether it can update room rates and make available hundreds of room and rate combinations on one go. For this, a mapping remains to be accomplished at the channel manager’s end, which has to be simple enough to ensure the hotel can do it directly.
Ability to connect to desired channels instantly –
This is one of the main objectives for hotels to support several online portals. It is extremely essential, however, that the addition of a new channel is equally easy for a hotel. An easy-to-use channel manager must dynamically enable easy connection to new distribution channels.
365 days update with one-click –
A modern and advanced channel distribution system allows updates of up to 365 days for all selected channels.
Connectivity with OTA as well as PMS –
A comprehensive channel manager should be capable of sending ARI updates (Availability, Rates & Inventory) to OTAs and send a booking confirmation back to the PMS of the hotel.
Flexibility to change prices based on allocation change –
An effective channel manager should be advanced enough to enable users to create rules, which can change the prices of rooms based on inventory availability. This practice leads to a higher generation of hotel revenues.
Promotion Management –
Your prospective channel manager must be able to send promotions to the OTA to keep you ahead of your competition. This will save a lot of effort as well as keep all promotion data within a single tool for ease of management and tracking.
Support multiple users and properties –
Whether you are an independent hotel or an enterprise chain, the selected channel manager should be able to support multiple users for a single property and multiple properties for multiple users. The channel manager should have the facility to manage these users by their applicable rights in the tool.
OTA throughput analytics –
When a hotel sells most of its inventory through multiple online channels, it'll become imperative for revenue managers to assess the performance of each of their online distribution channels to comprehend their productivity and revenue coming from each OTA platform thereby assisting RMs in designing a hotel’s revenue management strategy.
Mobile Access –
A channel manager that can be accessed via a mobile device is no immensely valuable. Users should be able to update and perform all tasks through a mobile version, to be updated all the time.
24X7 customer supports –
Your technology solution provider should offer you 24X7 customer support. Even better if you have a dedicated account manager assigned to your hotel.
Maximize your hotel online presence with a Hotel Online Distribution Channel Management
Hotel Distribution Services Software is an important tool for managing online hotel sales. It is a tool that allows hoteliers to manage an unlimited number of online sales channels in real-time and much more efficiently.
An efficient and effective online hotel distribution management strategy helps you sell more rooms via online hotel distribution channels including OTAs, GDSs, and your brand website.
TripFro offers hospitality technology solutions that deliver real-time business intelligence, rate shopping, channel management, online distribution, and booking capabilities.
Expand your online visibility and boost your revenue with the best hotel channel manager in the market. Connect to over 350 distribution channels including global and regional OTAs, wholesalers, Metasearch, GDS, tour operators, booking engines, etc.
Our Hotel Distribution Services Software helps hotels to streamline their business processes, resulting in increased revenues, cost savings, and improved guest experience.
With one of the largest global distribution systems (GDS) in the world, you can access more guests than you ever thought possible. Whether you are a hotel property, hotel chain, or aggregator, we offer solutions to help distribute and sell your content.
We present bookers with rich, accurate, and diverse hotel content while helping to make your properties stand out both on the market and in front of customers.
We know that getting next to customers can be a huge challenge, given all the channels that your guests use to book. We make it easy for travel agents to quickly locate content in response to what travelers are looking for. And with standardized information across all points of sale and accurate, honest property descriptions, travelers know exactly what to expect on every booking.
Our hotel mapping solution enables your hotel to connect to our GDS and to be accessible for millions of bookings per year.
Our expert is committed to bringing your business to the new era of hotel booking through multi-channel distribution. We're here to support your growth and success through GDS marketing and reporting support.
With unmatched features and real-time updates, our Hotel Distribution Services Software allows you to increase your revenue through online booking and reservation. Our cloud-based solution is cost-effective and efficient to connect to Distribution Channels and various booking engines.
It helps you to update your room status and other inventory immediately. Continuous promotion by different channels of all available rooms reduces guest acquisition costs and increases your profits.
Find out more about how our technologies can help you increase Revenue per available room (RevPAR), make more profitable guests and make the most of your distribution channels.
Efficiently Manage Inventory across Online Distribution Channels
To increase and strengthen the revenue of hotels, hotel management requires the use of distribution channels for hotels. The online system helps a lot to attract guests and customers to hotels. Hotel distribution channels are the cornerstone of a hotel’s sales and revenue strategy.
TripFro is an advanced hotel distribution companies that will help your business grow. Whether you are a group of independent hotels, a hotel chain, or a travel distributor and seller, our Hospitality Distribution Software service is tailored to assure your decision making, to connect faster, and to track your results in real-time.
We at TripFro have developed the most efficient solutions for the travel and hospitality industry to meet specific business requirements with our innovative, robust, and cost-effective IT solutions. In this segment, we work with our clients to develop, manage and upgrade the business process by enhancing the capabilities of their business.
Our team offers customized software solutions using their latest technology expertise. It enables the travel and hospitality industry with a wider range of benefits, such as enhancing the guest experience, improving operations, lowering travel costs, and generating more revenue, enhanced customer loyalty.
With Integrated Distribution Channel Management, CRS Connectivity Level, Business Intelligence, and Content Management, our teams work with you to deliver agile and intelligent distribution. Management of room inventory and rates and keeping them in sync with each other online is a huge challenge when done manually.
With TripFro Channel Manager and GDS connect, room inventory and rates are updated across all online hotel distribution systems. The system will also remain in sync with your front desk. You save time spent on the calculation of commission charges, terms and conditions of bookings, and more, as these are automatically defined in the system. Smart hotels are all about using the right distribution channels for hotels to deliver effective results.
Integrated with the leading online distribution channel management solution, our Hotel PMS helps with an efficient OTA distribution strategy. It allows you to update your rates and inventory on multiple OTAs-the most important distribution channels in hotels today. It increases the digital presence of your hotel and thus helps you to get more bookings through OTAs.
As your hotel’s up-to-the-minute inventory shows up on all the channels and thus reduces overbooking/double booking hassle. Also, it defines the rates at the central location, maintains the parity rate, and keeps track of commissions along with the terms of sales in the system.
Use TripFro cloud-based Hotel PMS to help you integrate into world-class hotel distribution systems. Allocate inventory on all the hotel distribution channels up to the last room. Release allotted rooms instantly with our online hotel distribution management system.
TripFro's smart technology solution for hotels to help manage their B2B distribution network efficiently at an affordable cost. Real-time distribution software offers the ability to manage online distribution bookings and reservations from one place to another. Access from anywhere, at any time, keeps you updated on the performance of each booking engine and distribution channel.
Contact TripFro today to find out how our hotel distribution and GDS implementation solutions can take your property well beyond the competition and into the proposals of your customers.
By choosing the TripFro Hotel distribution software services, you can benefit from the following features:
Reduce costs via automated tasks
Increase revenue through automated marketing and revenue management
Improve staff efficiency
Replace paperwork processes
Communicate more effectively with customers
Keep your booking dashboard up-to-date at all times.
Extra charge for late arrivals or check-ins/check-outs
Custom check-in/check-out e-mail templates
Personalization of bookings and price plans
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Tripfro gives you the highest quality travel technology solution to power your brand.