Types Online Multi-Vendor Marketplaces

Get Cost-Effective multi-vendor eCommerce marketplace software development solutions with a wide range of features. Customizable types of online multi-vendor marketplaces for eCommerce stores.

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Start creating your dream marketplace with the ultimate multi-vendor marketplace solution.

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What are Multi-Vendor Marketplaces?


A multi-vendor marketplace is an online Marketplace that is managed by more than one retailer. One must have seen websites that sell products from a single brand. For example Levi’s etc. These are Single-Vendor marketplaces. Although on the other hand, we have websites like Amazon that sell all these products. 

Online Marketplace streamlines the production process through one simple portal, where the manufacturers sell their products directly to the consumers, therefore avoiding the stagnant process of stock holding. 

A multi-vendor marketplace is one that integrates multiple brands and multiple retailers at the same time. Amazon is one of the biggest names in this category but there are plenty of websites in this category. 

This allows the retailer to manage their inventory, Products, and delivery by themselves. Unlike Single-Vendor Marketplace, a multi-vendor marketplace requires a very large team to manage the website. 

These marketplaces are also often defined under the term multi-vendor marketplace and sharing economy platforms. Here are some marketplace basics to help you decide what kind of multi-vendor store is the right business model for you.


Build A Multi-Vendor eCommerce Website & App Development



As a leading multi-vendor eCommerce marketplace software development company, we create fully functional eCommerce multi-vendor marketplace platforms for adding multiple sellers and keeping track of their eCommerce sales. 

Multi-vendor marketplace software comes with powerful features including an easy-to-use interface, simple payment methods, social media integrations, rewards and discounts, ratings and reviews, and more. 

Our expert eCommerce developers build the highly intuitive user interface and user experience that meet your business objectives with its rich feature set. The site admin can set up shipping regulations, modify products in the marketplace, and add new sellers or vendors.

Our fully customizable multi-vendor eCommerce solution allows for selling multiple products through a single storefront and customers can add products from different vendors to their single shopping cart. 

Our multi-vendor eCommerce marketplace development services cater to eCommerce businesses of all sizes to set up and manage marketplaces quickly, affordably, and efficiently, along with a focus on providing full control over your eCommerce store’s functionality. 

Enriched with all the necessary features, our multi-vendor marketplace can create various plans for customers and a robust system for managing the payment process for sellers.

Our marketplace multi-vendor script is not only a perfect off-the-shelf eCommerce platform but is also completely customizable! Its mechanical UX design gives you an edge over your competitors as it is created after going through different stages of testing and development to work pitch-perfect.

Our multi-vendor eCommerce market software platform will support you to build your online store where multiple vendors can sell through one single store. Be it customers (buyers), vendors (sellers), or store managers (site admins), anyone can use TripFro's multi-vendor eCommerce system incredibly at extreme ease. 

Merchants can control their dashboard individually to view and manage their products in a common area. The important technology of TripFro lets the site administrations take full control of handling sellers, have a track of the sales, and set commissions rates on a flexible interface.

Architecting and developing a marketplace will require more experienced ecommerce developers who can build feature-rich successful multi-vendor software platforms.

Models of Multi-Vendor Marketplaces




Marketplaces by the Target Audience



Business-to-Business Marketplaces



Peer-to-Peer Marketplaces


Business-to-Customer Marketplaces


Marketplaces by focus

Horizontal Marketplaces



Vertical Marketplaces


5 Types of E-marketplace: Comparisons with Examples


1. Hyperlocal Marketplace:


The concept of hyperlocal came into the picture when people started to look for nearby options while searching for shops, restaurants, etc. through search engines. 

In this marketplace model, the aim is to provide facilities and services within the shortest possible time from local vendors. The hyperlocal e-commerce marketplace is quite similar to marketplaces like Amazon.

The main difference is that the customers will be only able to buy products from vendors who can ensure delivery within 24 hours. Examples of this marketplace model include Urbanclap, Bigbasket, ClickYourMed, etc. Also, the food delivery marketplaces like Zomato and Swiggy come under this category with little bit tweaks in their workflow.


2. Product Online Marketplace:


This type is what we typically call an eCommerce marketplace, where people buy and sell products. an online marketplace is an e-commerce site that offers many different products from many different sellers. 

The platform brings together all types of sellers into a one-stop shop that is convenient for consumers to not only check prices for the best deals but do so all under one electronic roof.

Also, with features like auction and fixed price sale, the seller lists a product and sets a deadline; the buyer with the highest bid gets the item. Usually, this type of marketplace is owned by an operator who enables third-party sellers to sell products alongside the marketplace owner's regular offerings.

Examples include Amazon, Flipkart, eBay, etc. Here, the vendor business model plays a major role in determining the profit for marketplace owners. Hence, it is wise to choose the right multi-vendor software that has a flexible model and suits your requirements.


3. Online Service Marketplace:


A service marketplace is an online platform that initiates, facilitates, coordinates, and concludes buying and selling of services between service seekers and service providers. Service marketplaces cater to specific niches. The online marketplace is no longer restricted to just selling products. You can even cater to the service industry.

For a startup business that wants to launch a marketplace with minimal input, it is good to offer different services that people search for. In a services marketplace, the discovery of services forms the basis of its offering to customers, and opportunities for paid work form the basis of its offering to freelancers.

Platforms like Fiverr, Upwork are freelance services marketplaces. With the service business, all you have to do is to offer a robust & reliable online platform to connect service seekers with service providers. The platform acts as a bridge connecting both these ends. You can earn a commission on each successful transaction.


4. Online Rental Marketplace:


When it comes to the online rental marketplace, the transportation and fashion industry are popular among investors and aspiring entrepreneurs. However, in the past few years, the rental marketplace for home appliances, electronic accessories, gears, is not too far behind to become famous. 

Mobile apps like Uber, Ola are fantastic examples of this model, which are giving a huge rise to peer-to-peer marketplaces that are renting through online mediums.

As an aspiring entrepreneur, you can focus on niche-based online rental marketplaces such as vacation rental, car rental, bike rental, and equipment rental with the help of a rental eCommerce platform.


5. Hybrid Model in Ecommerce:


There can be two types of hybrid online marketplaces. One category is where people expect to sell and buy both services and products on the same platform. An online marketplace like Olx fits into this category. Another one is where people want to get the combined benefits of buying from online and offline stores.

In this model, the customer first books the products online. After that, they walk down to the nearby physical store to buy those products. Currently, ticket booking websites like BookMyShow works based on this model. As per the latest update, big retailers like Reliance Trends and Myntra foray into the eCommerce segment with a hybrid online offline model.

This model creates shared profitability by integrating offline stores via the online platform. As such you can launch hybrid online marketplaces to bring local merchants to sell their products through its website.

Want To Launch A Scalable And Flexible E-Marketplace?


With the help of the B2C Marketplace platform, develop your own Multi-vendor e-commerce marketplace platform from scratch by using advanced technologies and frameworks. 

The e-marketplaces have witnessed tremendous growth potential in recent years. They are here to stay for a long time. The only thing that might change will be the model and the workflow of the platform.

As such, if you are planning to start your e-marketplace venture, it becomes necessary to choose a flexible marketplace software that adapts to the changing requirements in the market. Purchase Commerce is one of the advanced multi-vendor marketplace software that is built keeping in mind the future requirements of marketplace models.

Essential Features of Multi-Vendor Marketplace Apps


To build a marketplace application with success, make sure to include all of the following attributes:

1. Add to Cart


Introduce this feature into your marketplace app to cater to customers who may not purchase an item immediately, but prefer the add-to-cart feature to save the item for later purchasing.


2. Multiple Payment Options


Every client has a unique payment option. So, make use of different payment gateways that offer a variety of options for your customers to pay.


3. Advanced Search Options


This simple and essential feature allows you to make your product more attractive to buyers. With the most efficient and sophisticated search options, buyers have a variety of choices.


4. Seamless Registration Process


An easy registration process will draw in a lot of people to the marketplace app. It is important to make your registration process as simple and compact as you can, to ensure that users don’t have to wait around to get access to your application.


5. Social Media Integration


Integrating your app into social networks is one of the most effective ways to permit customers to utilize your application. Beyond the single-touch login option, users should be granted the app in just a few clicks via Facebook, Twitter, Gmail, and other social networks.


6. Voice Search


This feature will alter the way that people search for goods and services very soon. It is essential to optimize this feature by making sure that the product is compatible with the parameters of voice search.


7. Push Notifications


The push notifications continue to remind customers of the items they’re missing. This is the best method to keep them engaged with your app for marketplaces. The use of the correct push notification method determines your app’s performance. Therefore, invest in an efficient push notification system to stay in touch with your clients.


8. Reviews and Ratings


These features are crucial when you are planning to build an application for a marketplace similar to Amazon. It creates trust in the legitimacy of your services and products. Additionally, it assists customers to make an informed buying decision, while also helping you comprehend the areas you have to improve.


9. Augmented Reality


Integrate your marketplace app using AR technology. This allows your app to give users the ability to look at the items and services in a visual manner before making the final payment.


10. Photo-shopping


This feature allows buyers to find an item even if they do not know the brand or name. You can browse using the image for a particular product. At present, a lot of big names on the internet use this feature.

Benefits Of Multi-Vendor Marketplaces


Multi-vendor marketplaces provide some distinct advantages to all parties who use them:








Store owners


Wrapping up

A multi-vendor eCommerce platform requires superior technology and considerable investment to start the business on the right note. That is also one reason why many entrepreneurs shy away from dipping into the marketplace pond.

Multi-vendor marketplaces allow customers to get great deals online from multiple vendors. However, its success depends on resources, domain knowledge, and technical expertise. 

Thankfully, TripFro is a multi-vendor eCommerce marketplace solution that can help them do away with such limitations and can figure out excellent growth opportunities without making a lot of mistakes. It is important to be clear about the choice of the eCommerce platform. The right platform can take your online business to a new level of success.

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